Since his first album dropped in 2009, Wale’s effortless style has always manifested itself in his fashion as well as his music. He navigates the path between street and designer fashion, using sneaker culture as a huge inspiration while incorporating the quality and aspiration of designer lines into his aesthetic.
Wrkng Title was conceived when Wale noticed a void in the marketplace for a line that incorporated both of these influences, and decided that his signature accessory, the knit beanie, would provide the perfect medium for this concept. Fall 2013 launched the premiere collection of Wrkng Title, encompassing five styles in a wide variety of colorways that reference trends in runway fashion, street footwear as well as professional sports teams. Silhouettes include fitted styles with fold up brims to slouchy shapes that are as versatile as the person who wears them.
Summer 2014 introduces three styles of a snapback cap, which revolutionized the category by printing intricate patterns on nylon to create the “Galactic” and the “World” styles, highly coveted amongst music artists and tastemakers alike. Fall 2014 continues to represent the brand’s marriage of fashion and function; notable styles like the “Icon” repeat logo beanie and the cubist design of the “Pablo” are more fashion forward while staples like the “Bodega” beanie offer a great fit and fabric in a more classic “street style.” Fall 2014 also launches the Wrkng Title “Luxe” line, three styles knit in a luxurious angora blend indistinguishable from cashmere and yet offered at a fraction of the cost.
While the pricepoints makes the line attainable and competitive with other brands in this category, Wrkng Title always sets itself apart in the design, technique and the quality fabrics. Wale’s partnership with seasoned industry veterans from lines as diverse as BBC to Donna Karan guarantees his vision is always fully executed. It is difficult to provide a product whose quality and style is on par with its designer counterparts but offered at a fraction of the cost, but we welcome the challenge…after all, “What’s life without grind?”